A Handy Guide To Heighten Post Expo Engagement

Post Trade Show Engagement

Expos are about nurturing existing customer relationships, creating awareness and generating leads to create new relationships in a dynamic, high-energy environment. It is important to leverage this energy and the new connections made even after the exhibition closes down. According to the Center for Exhibition Industry Research (CEIR), 80% of expo leads receive no follow up […]

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Lead Capture Basics: Tips To Avoid Losing Leads At The Booth

Lead Capture Software

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. An astounding 99%* of marketers feel that expos, offer a unique value proposition in allowing businesses to build brand awareness, generate leads and develop industry relationships. However, these events […]

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Training Booth Staff – A Key Element For Expo Success

Trade Show Staff

An Expo presents an important opportunity to engage customers, both existing and potential, with an organisation’s products and services. Apart from the obvious display elements, such as sound, motion, and colour, having efficient and helpful staff is critical to attract people to booths at expos. Research has revealed that Booth Staff must engage visitors within […]

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