Email marketing tips to boost your Expo Footfalls

Email Marketing Featured Image

As a marketer of an expo App, I have attended numerous expos and have interacted with various expo professionals. One question that I often keep getting asked is whether “e-mail marketing is of any relevance to my booth presence and success at expos?” E-mails are the default business interaction channel today. Almost everyone ends their […]

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7 things I learned from Event Profs to achieve a successful post Expo follow-up campaign

Post Trade Show Campaigns

As a promoter of an expo app, I have the privilege of visiting many Expos. During many such visits, I have had a chance to pick the brains of some of the best event profs across various industries. While showcasing the expo app, most of my interactions happen with the Sales and Marketing guys. While […]

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6 top challenges a small business owner faces when it comes to marketing and how to solve them

Budget and Experience Metrics

Small Businesses work with limited budgets, limited personnel and limited resources, something you as a small business owner realize day in and day out. This is the most critical and single biggest factor influencing your marketing decisions. So how does one optimize on these 3 factors to come out on top, either to become a […]

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