Expos: A critical element of the Marketing Mix for B2B Companies

Marketing B2B Companies

As a unique promotion tool, Expos hold a special place in the marketing mix as they provide an intense experience on a multi-sensory level. They allow vendors to speak to potential clients face-to-face and generate qualified leads for increased sales. Expos also give exhibitors a chance to evaluate competition, discover new technologies or possible partners and […]

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Brand Consistency: Key To Engaging Visitors At Expos

Engaging Trade Show visitors

At Expos, brand identity is what differentiates businesses in an ocean of companies that offer similar products and services.  However, most organizations consider expos as a stand-alone activity and seldom make an effort to tie brand messaging into their communication and display. While display booths at expos need to be visually attractive and engaging, be […]

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