4 Ways That Technology Is Making Expos More Interactive, Immersive and Fun

Using Virtual Reality to create a memorable experience at Expos.

Until recently, Expos were mostly about knowledge building and networking. This however, is changing. Today people are visiting Expos with a new objective in mind – to gain unique experiences. To meet this trend, organizations who exhibit are embracing technology with the aim of making expos more interactive, immersive, and fun. Exhibitors are increasingly using virtual […]

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Everything you always wanted to know about Expos but were afraid to ask – Part II

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Coordinating participation in an Expo can be challenging for first timers. Given the many tiny details that marketers need to keep track of, Expos can often be difficult to pull together. Given below is the second part of a compilation of questions asked by newbies and responses put together by experienced hands in the business. […]

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Everything you wanted to know about coordinating Expos but were hesitant to ask – Part 1

Coordinating Trade Shows

Experienced marketers often complain about the chaos that precedes a show so it’s understandable when first time marketers say that coordinating a Trade Show is daunting and bewildering. For all those who feel lost, here’s a list of everything you always wanted to know about coordinating Trade Shows but were afraid to ask. How do I choose which show to participate in? Research short-listed […]

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Email marketing tips to boost your Expo Footfalls

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As a marketer of an expo App, I have attended numerous expos and have interacted with various expo professionals. One question that I often keep getting asked is whether “e-mail marketing is of any relevance to my booth presence and success at expos?” E-mails are the default business interaction channel today. Almost everyone ends their […]

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7 things I learned from Event Profs to achieve a successful post Expo follow-up campaign

Post Trade Show Campaigns

As a promoter of an expo app, I have the privilege of visiting many Expos. During many such visits, I have had a chance to pick the brains of some of the best event profs across various industries. While showcasing the expo app, most of my interactions happen with the Sales and Marketing guys. While […]

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