Applications like DazzleToday help amp up potential of this often overlooked marketing tool
Email is the most-used method of communication in the business world with close to 100 billion messages being sent and received each day! Email accounts are required for any form of online presence from signing on to social media sites, to shopping online and for access to all forms of digital communication.
Today, there are nearly 2.6 billion email users worldwide, and this figure is expected to grow to over 2.9 billion by 2019. The total worldwide email traffic, including both business and consumer emails, is estimated to be around 205 billion emails/day in 2015, growing to over 246 billion emails/day by 2019.* However, in spite of the fact that people use email so frequently, it is one of the most untapped branding and marketing tools present today.
Unfortunately, for most people, email signatures have a low perceived value and is often not on their radar at all. Conversely, if one considers email signatures as an online business card with “callback” abilities it suddenly gains interest and significance. Each of the thousands of emails sent to a prospect is an impression of the company; it is responsible for how the reader is left feeling and, more importantly, what they do next.
There are two ways one can design an effective email signature. The first is to create one from scratch, but this can be a little daunting for the uninitiated. The second way is to use versatile apps like DazzleToday to craft customized email signatures for email communication. Simply specify information that is needed in the email signature, choose a template and a customized version is created based on specific requirements in no time at all.
An email signature should be consistent with the company brand imagery and should reflect the goals of the marketing plan as well. A well-designed email signature throughout the company can help increase customer volume and drive home to customers the brand message that is being conveyed.
Email signatures should be as concise as possible while still providing critical information. A signature should include the sender’s name, job title, company name, company URL, and contact information – usually phone numbers and address. Include the company logo in the email signature – it is great for branding purposes and will help recipients visualize and remember the company. Remember however, as in website design, less is more; go to two or three lines, with a maximum of 72 character per line (many email applications have a maximum width of 80 characters, so limit the length to avoid unsightly wrapping). Avoid hard-to-read fonts, overly large or small text size and unnecessary graphics. Stick to black or blue for a font.*Graphics Source: http://www.nerdgraph.com/anatomy-of-an-email-signature/
Additionally, a great way to build social media following is to include links to the company’s Facebook, Twitter, LinkedIn and Google Plus pages. If including links to social media profiles, consider using icons rather than hyperlinks or URLs. It only takes the human mind 150ms (microseconds) to process a symbol and 100ms to attach meaning to it. Plus, there’s the added bonus of icons saving space and helping to avoid clunky URLs. Keep the type legible, the graphics scalable, and the design simple.
Remember, an email signature is a snapshot of the company’s brand, which is visible in all professional correspondence. They can influence the general impression of digital communication and are a small but important part of building business and brand.
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