7 things I learned from Event Profs to achieve a successful post Expo follow-up campaign

Post Trade Show Campaigns

As a promoter of an expo app, I have the privilege of visiting many Expos. During many such visits, I have had a chance to pick the brains of some of the best event profs across various industries. While showcasing the expo app, most of my interactions happen with the Sales and Marketing guys. While […]

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Shave off as much as 15% from Expo budgets with these smart tips

Trade Show Budgets

In an increasingly competitive business environment organizations are constantly looking for smart ways to stretch Expo budgets, without jeopardizing performance. Marketers make continual efforts to create better engagement and drive sales without having to spend big money. Making small changes to Expo budgeting will not only help save costs but also deliver a sizeable return on investment. […]

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6 top challenges a small business owner faces when it comes to marketing and how to solve them

Budget and Experience Metrics

Small Businesses work with limited budgets, limited personnel and limited resources, something you as a small business owner realize day in and day out. This is the most critical and single biggest factor influencing your marketing decisions. So how does one optimize on these 3 factors to come out on top, either to become a […]

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