5 Tips to take the Pain out of planning your Expo participation

planning your tradeshow

Expos provide a powerful platform for meeting prospects, reaching customers and strengthening brand identity. However, participating in an Expo doesn’t mean simply displaying products and services. The success or failure of Expos depends on how much planning goes into it. Very often, important marketing planning gets overshadowed by urgent logistics planning, when ideally the two aspects need simultaneous attention. […]

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Networking at Expos key to strengthening Business Relationships

Networking at Trade Shows

Increasingly, face-to-face exchanges and networking is becoming of greater significance at expos in spite of the growing popularity of online communication and virtual events. Studies reveal that though virtual events and other technologies are growing popular, few marketing methods can compete with the potential of expos. By combining exposure to prospective leads with the ability […]

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Nurturing relationships essential for B2B sales success

B2B Sales success

Question business-to-business (B2B) companies on what they do, and most would tell you that they provide products and services to other companies, and that doing this at the lowest possible price is key to success. This is true. Quality service and products at a reasonable price is a basic component of B2B companies.* However, this strategy cannot be […]

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Easy Ways To ‘Green’ Your Expo Exhibit

Trade Show Exhibits

Expos are a must-seize marketing opportunity. Unfortunately it is also considered the second most unsustainable industry in the world – generating 600,000 tons of waste every year*. Marketing collateral often go unread. Add to this large carbon footprints created due to air travel and the colossal use of electricity. Thankfully, there has been a definite […]

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