Email marketing tips to boost your Expo Footfalls

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As a marketer of an expo App, I have attended numerous expos and have interacted with various expo professionals. One question that I often keep getting asked is whether “e-mail marketing is of any relevance to my booth presence and success at expos?” E-mails are the default business interaction channel today. Almost everyone ends their […]

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7 things I learned from Event Profs to achieve a successful post Expo follow-up campaign

Post Trade Show Campaigns

As a promoter of an expo app, I have the privilege of visiting many Expos. During many such visits, I have had a chance to pick the brains of some of the best event profs across various industries. While showcasing the expo app, most of my interactions happen with the Sales and Marketing guys. While […]

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Create A Well Crafted Email Signature – Add Value To Business

Email Marketing

Applications like DazzleToday help amp up potential of this often overlooked marketing tool   Email is the most-used method of communication in the business world with close to 100 billion messages being sent and received each day! Email accounts are required for any form of online presence from signing on to social media sites, to […]

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