7 things I learned from Event Profs to achieve a successful post Expo follow-up campaign

Post Trade Show Campaigns

As a promoter of an expo app, I have the privilege of visiting many Expos. During many such visits, I have had a chance to pick the brains of some of the best event profs across various industries. While showcasing the expo app, most of my interactions happen with the Sales and Marketing guys. While […]

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The Importance Of Post-Expo E-Mails

Post Trade Show Followups

Face-to-face meetings with large Expo audiences are one of the most cost-effective ways for companies to generate leads. However, even the most encouraging of interactions can fall by the wayside in the absence of a timely follow-up strategy. While almost all companies accumulate sales leads at Expos, Cahners CARR Research shows that 70% of these […]

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