Networking at Expos key to strengthening Business Relationships

Networking at Trade Shows

Increasingly, face-to-face exchanges and networking is becoming of greater significance at expos in spite of the growing popularity of online communication and virtual events. Studies reveal that though virtual events and other technologies are growing popular, few marketing methods can compete with the potential of expos. By combining exposure to prospective leads with the ability […]

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Expos: A critical element of the Marketing Mix for B2B Companies

Marketing B2B Companies

As a unique promotion tool, Expos hold a special place in the marketing mix as they provide an intense experience on a multi-sensory level. They allow vendors to speak to potential clients face-to-face and generate qualified leads for increased sales. Expos also give exhibitors a chance to evaluate competition, discover new technologies or possible partners and […]

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Quick Tips On Optimizing Social Media For Expos

Social Media Marketing at Trade Shows

As of January 2016, “We Are Social” statistics reveal that of the 7.395 billion people on Earth, 3.419 billion (46.23%) have access to the Internet and 2.307 billion (31.20%) people have a social media account. In this increasingly digital age, businesses are rushing to integrate social media into their event marketing to boost engagement and […]

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The Importance Of Post-Expo E-Mails

Post Trade Show Followups

Face-to-face meetings with large Expo audiences are one of the most cost-effective ways for companies to generate leads. However, even the most encouraging of interactions can fall by the wayside in the absence of a timely follow-up strategy. While almost all companies accumulate sales leads at Expos, Cahners CARR Research shows that 70% of these […]

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