Cost-effective expo coordination begins with thoughtful planning for every aspect of show participation. Coordinating expo logistics to transport exhibits takes thoughtful planning and meticulous management to ensure all display components arrive at the venue on schedule. The key to streamlining this process is to make advanced arrangements and organize activities so they seamlessly fall into […]
Create Buzz Grab attention of possible visitors and customers even before they arrive so that they seek YOU out. Creatively put together pre-show mailers can drive high foot falls to booths especially when the messaging piques the curiosity of the visitors. Utilize social media platforms like Facebook, Twitter, Linkedin and official websites to communicate details of […]
An Expo presents an important opportunity to engage customers, both existing and potential, with an organisation’s products and services. Apart from the obvious display elements, such as sound, motion, and colour, having efficient and helpful staff is critical to attract people to booths at expos. Research has revealed that Booth Staff must engage visitors within […]
Expos are the lifeline for many businesses. In fact, for Small to Medium B2B businesses, a recent survey suggested they are the top marketing investment a company makes. Yet planning and investment in them is not taken seriously or done in the same run of the mill old ways which have become antiquated in today’s […]
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