Engaging International Expo Visitors: Important Tips

Engaging International Trade Show Visitors

As the world shrinks and global trade becomes commonplace, more people are traveling across borders to attend Expos and transact business. A report from CEIR threw up an interesting statistic – 78% visitors travel over 400 miles to attend Expos. However, understanding nuances of business and interpersonal protocol can be daunting as many exhibitors are […]

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Importance of Pre-Booking Expo Appointments

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Expos are an integral part of a company’s marketing plan and they can be extremely profitable if handled correctly. However, these events can be highly competitive with companies vying for the attention of a limited audience. This is where pre-show communication comes in handy. Pre-show communication, especially booking appointments in advance, is critical for companies […]

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