5 Tips to take the Pain out of planning your Expo participation

planning your tradeshow

Expos provide a powerful platform for meeting prospects, reaching customers and strengthening brand identity. However, participating in an Expo doesn’t mean simply displaying products and services. The success or failure of Expos depends on how much planning goes into it. Very often, important marketing planning gets overshadowed by urgent logistics planning, when ideally the two aspects need simultaneous attention. […]

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