Everything you always wanted to know about Expos but were afraid to ask – Part II

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Coordinating participation in an Expo can be challenging for first timers. Given the many tiny details that marketers need to keep track of, Expos can often be difficult to pull together. Given below is the second part of a compilation of questions asked by newbies and responses put together by experienced hands in the business. […]

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Face to face Marketing: Best Practices for Expo Promotions

Relationship building trade shows

B2b marketers have traditionally allocated most of their marketing budgets to expos. It used to be the only way for prospects to get a really good look at the new products available. During those times all our business transactions were conducted face-to-face. Depending on the type of transaction, a lot of those encounters would end […]

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