Email marketing tips to boost your Expo Footfalls

Email Marketing Featured Image

As a marketer of an expo App, I have attended numerous expos and have interacted with various expo professionals. One question that I often keep getting asked is whether “e-mail marketing is of any relevance to my booth presence and success at expos?” E-mails are the default business interaction channel today. Almost everyone ends their […]

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7 things I learned from Event Profs to achieve a successful post Expo follow-up campaign

Post Trade Show Campaigns

As a promoter of an expo app, I have the privilege of visiting many Expos. During many such visits, I have had a chance to pick the brains of some of the best event profs across various industries. While showcasing the expo app, most of my interactions happen with the Sales and Marketing guys. While […]

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A Handy Guide To Heighten Post Expo Engagement

Post Trade Show Engagement

Expos are about nurturing existing customer relationships, creating awareness and generating leads to create new relationships in a dynamic, high-energy environment. It is important to leverage this energy and the new connections made even after the exhibition closes down. According to the Center for Exhibition Industry Research (CEIR), 80% of expo leads receive no follow up […]

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