7 things I learned from Event Profs to achieve a successful post Expo follow-up campaign

Post Trade Show Campaigns

As a promoter of an expo app, I have the privilege of visiting many Expos. During many such visits, I have had a chance to pick the brains of some of the best event profs across various industries. While showcasing the expo app, most of my interactions happen with the Sales and Marketing guys. While […]

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Accentuate Expo Buzz Through Digital Marketing

Trade Show Digital Marketing

The popularity of digital marketing tools – which are cheaper, faster, easier, more convenient and offer a wider reach – are forcing companies to rethink marketing strategy. However, while new technology has its advantages, businesses cannot deny the value of face-to-face communication. This explains why expos continue to feature prominently in B2B companies’ marketing mix […]

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