7 things I learned from Event Profs to achieve a successful post Expo follow-up campaign

Post Trade Show Campaigns

As a promoter of an expo app, I have the privilege of visiting many Expos. During many such visits, I have had a chance to pick the brains of some of the best event profs across various industries. While showcasing the expo app, most of my interactions happen with the Sales and Marketing guys. While […]

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Integrate Social Media Communication With Brand Marketing Efforts At Expos To Amplify ROI

Social Media Trade Show ROI

Marketing as we know it has undergone a sea change with the emergence of social media. Digital media has fundamentally changed the way people communicate and interact with each other; and as social media continues to evolve and grow there is an urgent need to look at expo marketing strategy differently by including and aligning elements […]

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