Email marketing tips to boost your Expo Footfalls

Email Marketing Featured Image

As a marketer of an expo App, I have attended numerous expos and have interacted with various expo professionals. One question that I often keep getting asked is whether “e-mail marketing is of any relevance to my booth presence and success at expos?” E-mails are the default business interaction channel today. Almost everyone ends their […]

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Engaging International Expo Visitors: Important Tips

Engaging International Trade Show Visitors

As the world shrinks and global trade becomes commonplace, more people are traveling across borders to attend Expos and transact business. A report from CEIR threw up an interesting statistic – 78% visitors travel over 400 miles to attend Expos. However, understanding nuances of business and interpersonal protocol can be daunting as many exhibitors are […]

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