Email marketing tips to boost your Expo Footfalls

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As a marketer of an expo App, I have attended numerous expos and have interacted with various expo professionals. One question that I often keep getting asked is whether “e-mail marketing is of any relevance to my booth presence and success at expos?” E-mails are the default business interaction channel today. Almost everyone ends their […]

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5 Tips to take the Pain out of planning your Expo participation

planning your tradeshow

Expos provide a powerful platform for meeting prospects, reaching customers and strengthening brand identity. However, participating in an Expo doesn’t mean simply displaying products and services. The success or failure of Expos depends on how much planning goes into it. Very often, important marketing planning gets overshadowed by urgent logistics planning, when ideally the two aspects need simultaneous attention. […]

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