Networking at Expos key to strengthening Business Relationships

Networking at Trade Shows

Increasingly, face-to-face exchanges and networking is becoming of greater significance at expos in spite of the growing popularity of online communication and virtual events. Studies reveal that though virtual events and other technologies are growing popular, few marketing methods can compete with the potential of expos. By combining exposure to prospective leads with the ability […]

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Easy Ways To ‘Green’ Your Expo Exhibit

Trade Show Exhibits

Expos are a must-seize marketing opportunity. Unfortunately it is also considered the second most unsustainable industry in the world – generating 600,000 tons of waste every year*. Marketing collateral often go unread. Add to this large carbon footprints created due to air travel and the colossal use of electricity. Thankfully, there has been a definite […]

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Are Expos Becoming Passe In An Increasingly Virtual World

trade Shows

Expos are not dead — no more so than print or direct marketing. Expos offer a captive, interested audience of like-minded prospects and current customers and an efficient way to get more out of marketing budgets. Expos still have an important role to play in an increasingly complex multi-channel marketing mix. Perhaps a revised role. […]

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